For more than a decade now, Megabass USA has been importing product from Megabass Japan for distribution within the United States. Lures found their way into retail locations relatively easily and just this year, rods have become more readily available. Though their presence has been felt and seen, we’ve never seen the Japanese manufacturing icon at ICAST. The question we’ve heard quite often and never really had an answer for is why not?

 

Recognize these baits?

Take a closer look, for we haven’t seen them at ICAST before.

Well, 2012 marks the year Megabass Japan has taken on a new perspective, and this vision involves a more prominent presence here in North America. Their intent? More pervasive product distribution, better information regarding the design, intended¬†application, and availability of product, and a subset of product that is actually tailored for the US market. That’s right, Megabass is finally stepping out from behind the cultural mystique that defines their products’ allure and they started it all by a show of force here at ICAST 2012. None other than the company’s CEO himself, Yuki Ito, was on hand to show us what he has planned for the US market.

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