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by Dan O’Sullivan

Talk to any number of professional bass fishing fans and you will find that the name Aaron Martens is synonymous with being meticulous with his tackle, and that he is one of the best anglers in the business. Talk to any number of those bass fishing insiders – including some of his competitors – and you will hear much the same.

Martens is a gifted angler, one who fishes with as much natural instinct as anyone on the pro tours. Martens is extremely creative. His reputation for finding unique ways to put bass in the boat is the stuff of legend. Martens is a winner. the 2004 Bassmaster Angler of the Year He is the lone Bassmaster Angler to have won a Bassmaster event on all of the major B.A.S.S. tournament waters in the State of California.

He won Bassmaster Invitationals at Lake Oroville in 1999, in 2000 at Lake Shasta, and Clear Lake in 2002. Then, in 2007, he won an Elite Series event on The California Delta. Of course he followed that win up with a 2009 victory on Lake Guntersville; but the point is, Martens is a skilled angler.


The Shakey Fish jighead by Aaron Martens is first and foremost a single hook jig – one of the oldest and most dependable fishing lure types used by people since our ancestors first started fishing with hooks and lines eons ago. When we look at high-powered, high-tech fishing today, we’ve come so far – or have we? A jig is still a jig and the best lure choice for subsistence, survival, market or sport fishing.

Of course it’s obvious that the upright plastic bill is what sets the Shakey Fish apart from traditional jigheads.

A-Mart didn’t invent this unique jig style – but he did perfect it. It’s an improvement on something Martens used years ago when he lived in California – and a few years ago, Aaron decided to market his own refined version of it.

The way the bass tackle business works these days, any new or good idea doesn’t go uncopied. No sooner had Martens begun to produce and promote his new offering, several other brands of similar-looking jigheads sprouted overnight.

“First of all, readers need to know that some others just don’t work as good. It’s a shame. People need to buy the Shakey Fish if they want to catch fish,” says Martens candidly without bad intentions. You see, only Aaron’s invested hundreds of hours into perfecting his version and getting Davis Baits to incorporate his ongoing tweaks, updated specs and high level of quality control. “In the beginning, there was a huge interest by anglers and a resultant rush to meet customer demands. Now that the Shakey Fish has been around for several seasons, Davis Baits has improved upon the materials and production process every year, making a good bait even better,” A-Mart says readers should know.